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Navigating the Evolving Landscape of Marketing: Insights from the American Marketing Association

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In this episode of Association Leadership Radio, Lee Kantor interviews Bennie F. Johnson of the American Marketing Association (AMA). Bennie discusses the AMA’s mission to support marketers in their career development and the organization’s long-standing history and global reach. He also emphasizes the importance of understanding customers and market opportunities in association leadership. The conversation […]

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